Portfolio Highlights

Inspired by Nature

Collaborative campaign with the National Trust

Concept Video Photography Styling Art Direction

Overview:

Campaign to support the launch of Sophie Allport’s second collection Hedgehog & Trees, in collaboration with The National Trust. Achieving brand awareness of our ongoing charity efforts and support of the wider launch strategy.

My role:

Marketing lead on the campaign from creative concept through to channel delivery. Delivering the concept, styling, and direction on the shoot and post-production sign-off.

Merry Moments

Christmas 2021 Campaign

Concept Video Photography Styling Art Direction

Overview:

Sophie Allport’s first Christmas film, a brand story to encapsulate merry moments created at Christmas time. Achieving brand love, awareness, and inclusivity positioning Sophie Allport as a destination for all things Christmas.

My role:

Campaign lead, concept through to cross channel delivery. Duties including; creative concept, storyboarding, styling, film direction, post-production management, and final sign-off.

Hoppy Easter

Easter 2021 campaign

Concept Video Photography Styling Art Direction

Overview:

Campaign to support Sophie Allport’s spring offering for Easter. Delivering a creative concept that achieved the highest CTR of brand content in performance marketing and strong organic engagement, delivering a 211% YOY revenue increase during the campaign period without a new product offering.

My role:

Marketing lead on the campaign from concept through to channel delivery. Creative concept, styling, film direction, and sign-off.

Spooky Season

Halloween 2021 Campaign

Concept Video Photography Styling Art Direction

Overview:

Creation of social native video content and lifestyle imagery to support the launch of Sophie Allport’s new Pumpkin design for Halloween. Creating impactful content that drove organic reach and awareness, which helped exceed sell-through targets.

My role:

Marketing lead on the campaign, concept to delivery. Art direction, styling, video direction, and sign-off.

Styling and Art Direction

A selection of photography that I have styled and provided art direction across various campaigns and new product launches for a range of digital placements and channels.